Starting Point Studios’ Joel Magalnick worked as part of a design and technical team that would tell the company’s unique story. They did so by developing a customer journey to get prospective patients the information they needed about their weight-loss options and to connect them to the clinic for an initial conversation. Through a better understanding of patient needs, established via user research, the team talked the client through a process that would digitally hold the hands of these prospective patients through a question-and-answer process.
